The Precious Moments brand was created by artist Sam Butcher over 30 years ago, and has touched the lives of millions throughout the world. What started as heartfelt, hand-drawn greeting cards for family and friends, was translated into porcelain figurines featuring teardrop-eyed children and became the #1 selling collectible brand. Precious Moments serves as a symbol of the emotions experienced during life's milestones including weddings, births, and  christenings, in addition to special everyday moments.